Privacy policy
At BetoSilvaCollection, we are 100% committed to protecting your privacy and security. We are customers ourselves of BetoSilvaCollection, so we totally appreciate and respect how important privacy is.
For all BetoSilvaCollection services, the data controller — the company that’s responsible for protecting your privacy— is BetoSilvaCollection.com Limited.
We use your information in a number of different ways — what we do depends on the information.
Your Personal Details, such as your name, date of birth, gender, address, email address, social media handle, MarketPlace username and phone number.
What we do
- Identify you when you visit our website or contact us.
- Deliver your purchases to you.
- Send you account and service updates, and updates to our Terms and Conditions and order confirmations.
- Send you order updates by text, e-mail or through our app.
- Manage your participation in any promotions, offers or discount schemes you choose to participate in.
- Direct you to the right part of our website.
- Send you information about our products and services
- Send you surveys and to ask for other feedback.
Why we do it
- Checking your identity helps us to keep your information safe from fraudsters.
- It’s a bit hard to send your order if we don’t use your name and contact details!
- To keep you informed of any changes to ASOS services.
- So you know when your order is due to arrive.
- To ensure you receive any discounts or offers relevant to you at the time e.g. Student discounts.
- To get you to the products that you want faster.
- We like to keep you up to date and help you get the best from our products and services (you can find out more in the section on Marketing messages below)
- For you to tell us what you think and how we're doing.
Why we need to do it (the legal stuff!)
- Legally, we have to do this and it is also important for us.
- It’s an important part of our contract commitment to you.
- Legally, we have to do this, it’s an important part of our contract commitment to you, and it’s also important for us to keep you updated.
- It’s an important part of our contract commitment to you
- We will treat this as an important contract commitment to you if you choose to participate.
- It’s important to us that you get the best out of your BetoSilvaCollection shopping experience.
- It’s up to you to choose when you hear from us and what you hear about but it’s also important for us to tell you about the best product and services we have to offer!
Your body size and shape, or your skin type, if you choose to tell us this.
What we do
- We use a third party to help make recommendations about product suggestions.
Why we do it
- We want you to love the products you buy from us - to help you get the right size.
Why we need to do it (the legal stuff!)
- It’s important to us that you find the right products for you.
Your payment information
This means your chosen payment method, for example your card details (don’t worry we don’t keep the security code)
What we do
- Take payment.
- Keep a record of any financial transactions with you.
Why we do it
- After all - we’re not giving all our stuff away!
- We need to know what you have paid for (and we have to tell the tax man about our income too!)
Why we need to do it (the legal stuff!)
- It’s important to us and an important part of our contract commitment to you.
- Legally, we have to do this.
Your contact history with us
What you’ve said to us — for example, by email, on instant chat, on Social Media, or in private message.
What we do
- Provide customer service and support.
- Improve the services and support we provide to you.
Why we do it
- After all, you expect the best service from us!
- So that you get the best possible customer service.
Why we need to do it (the legal stuff!)
- It’s an important part of our service and also part of our contract commitment to you.
Purchase history and saved items
What you’ve bought in the past, what you’ve searched for - what you’ve saved or added to a board for another time, and when you have asked us to tell you that something is back in stock.
What we do
- Help you keep track of items you like, update you when we have new availability and let you share them, your way.
- Handle returns in accordance with our Terms and Conditions and provide customer service and support.
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Analyse what you have bought, searched for, or returned, which helps us find out what you like.
Why we do it
- To help you get to the products that you like faster and so you can get the best out of our products and your account.
- Because you expect the best service from us and, after all, we can’t provide an exchange if we don’t know what you’ve bought!
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To ensure we are giving you what you want, providing you with the best service we can, and so we can stay ahead of the competition.
Why we need to do it (the legal stuff!)
- It’s up to you if you want to use these services but we would love you to share all our good stuff.
- It’s an important part of our contract commitment to you.
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It is important for us to know your preferences.
Information about your phone or laptop, and how you use our website and app
Information collected when you browse our site, including your IP address and device type, how you use our website and app (such as the pages you visit and the products you look at) and, if you choose to share it with us, your location data.
What we do
- Identify you when you visit our website.
- Improve our website and set default options for you (such as language and currency).
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Send information about our products and services to you.
Why we do it
- If we can remember you, we can give you the best possible shopping experience.
- It’s important for us, and it’s much easier for you, if we know the language and currency you prefer, and it also helps us to protect your information.
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We like to keep you up to date and help you find products. You can find out more in our section on Marketing messages below.
- So you can see our latest products and deals that we think you will love
- To protect our website and to help make our service better
Why we need to do it (the legal stuff!)
- It is important for us that you get the best shopping experience.
- It is important for us to know what you like to give you the best shopping experience.
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It is important for us to show you things we think you will like and that may make your BetoSilvaCollection experience better
- It is important for us to show you things we think you will like.
- This is important for us and legally, we have to do this!
Information from Social Media or accounts you link to us
What we do if you use your Social Media or your third-party account to log in to BetoSilvaCollection. We will keep a record of your Social Media handle, and the other information that is made available to us according to your Social Media account settings.
What we do
- We allow you to use your Social Media account to log on to BetoSilvaCollection, simply and easily without having to create a specific account.
Why we do it
- To make it easier for you to use Betosilvacollection.com and purchase those items you want!
Why we need to do it (the legal stuff!)
- It is important for us that you get the best shopping experience.
If you post comments about BetoSilvaCollection, tag, or post photos to our Social Media pages
What we do
- Monitor our customers views or opinions
- If you tag BetoSilvaCollection or post to our pages, we may ask to use your photo, on our site or Social Media pages.
- We use public sources of information to help us investigate fraudulent activity.
Why we do it
- We may want to respond to you or react, particularly if you are unhappy with something.
- The best representation of your BetoSilvaCollection style, is you! We want to celebrate you as well.
- To prevent and detect fraud against either you or BetoSilvaCollection – unfortunate, but absolutely essential.
Why we need to do it (the legal stuff!)
- It is important for us to know what you think about us.
- It's up to you whether you agree.
- This is important for us to protect our service, to protect you and to stop this
Your responses to surveys, feedback and competitions
What we do
- We occasionally ask for feedback on our products or how you feel we are doing. Generally, responses are anonymised but if you provide any Personal Details we may respond to you directly.
- Allow you to Rate and Review the products you have purchased.
Why we do it
- It makes good sense to check how you feel about us and your purchases from time to time and we can use this information to improve our service.
- We want to know how you feel about us and your purchases so we can use this information to improve our service.
Why we need to do it (the legal stuff!)
- It’s up to you whether you take part.
Other identifiable information
What we do
- We allocate you a unique number when you first shop with us (your customer ID).
Why we do it
- This allows us to uniquely identify you.
Why we need to do it (the legal stuff!)
- It’s an important part of our contract commitment to you
You don’t have to give us all of this personal information but if you don’t, you may not be able to buy from the site, and you are unlikely to receive our optimal overall customer experience. But that is your choice – and we respect that.
We also anonymise and/or aggregate personal information (so that it does not identify you) and use it for purposes including testing our IT systems, research, data analysis (for us and the brands sold through our site and app), improving our site, and developing new products and services.
Fraud prevention and detection
We use any of the above categories of information to identify, prevent and detect fraud, against either you or against BetoSilvaCollection. Detecting and preventing fraud is an unfortunate, butan absolutely essential part of our service and our contract commitment to you. Legally, we have to do this, and it is very important for us.
We also use Purchase history data, to protect our service and uphold our Terms of Service as part of our contract commitment to you, as part of this we may make use of computer-system decisions to protect BetoSilvaCollection and our Service.
Your rights in relation to this are detailed below.
Personalising your shopping experience
We use the data we collectto help us provide you with the best service, the best shopping experience and to show you the latest and greatest products and services that we think you will love.